Consolidating Philips’ global social media ecosystem

• Led a global initiative to consolidate and govern 1,600+ social media accounts across brands, regions, and business units — reducing the overall footprint by over 50%.
• Launched the Social Media Governance Hub with protocols for account ownership, access, crisis response, and compliance.
• Established a Social Media Council and audit framework, resulting in a verified account database and sustainable governance model.

Results
⭐ Reduced global social media footprint by 50%
🔒 Ensured compliance and accountability across all accounts.
♻️ Created a sustainable governance model for long-term oversight.

relaunch of Profile’s Dutch and Belgian websites

• Led the relaunch of profile.nl and its Belgian site, revamping structure, content, and UX across key product and service pages.
• Created scalable guidelines for content, visuals, and workflows, ensuring consistent branding and proper localization for Belgium.
• Automated SEO workflows, improving findability and enabling scalable content updates with minimal manual effort.

Results
⭐ Delivered faster updates and improved search visibility.
🌍 Achieved consistent cross-market branding and localization.
⚙️ Established a scalable content and workflow framework.

simplifying communication for 70,000+ employees

• Led global rollout of Philips’ new Modern SharePoint intranet, resulting in 70+ sites across teams and regions.
• Managed delivery end-to-end — from content cleanup and stakeholder alignment to training 100+ communication professionals worldwide.
• Set up governance frameworks for sustainable content ownership and long-term platform maintenance.

Results
⭐ 80% of employees rated the new platform 8/10 or higher
🔁 Improved usability, navigation, and engagement across teams

standardizing a global marketing platform for cost efficiency

• Coordinated the rollout of a standardized component-based platform to launch marketing websites faster and reduce development costs.
• Defined governance and guidelines for the “DEMB white-label platform” to ensure scalability and brand alignment across markets.Launched websites for key brands including
• Senseo, Pickwick, Teaforte, and Douwe Egberts.

Results
⭐ Reduced time-to-market for brand websites.
⚙️ Improved consistency and scalability across markets.
💰 Achieved significant cost savings through platform reuse.

relaunch of hema.nl and introduction of themed “wereld” pages

• Coordinated the relaunch of hema.nl, leading the concept and initiation phase for the new themed “wereld” pages.
• Collaborated across disciplines on concept, interaction design, and content to ensure consistent user experience and brand expression.
• Delivered creative assets and design to support a more inspirational and category-driven online experience.

Results
⭐ Introduced a more intuitive and inspiring online shopping experience.
🛍 Improved content consistency and navigation across product themes.