I’ve always been someone who enjoys bringing order to things – not in a rigid, colour-coded way, but in the sense that I want things to make sense. Even as a teenager coaching table-tennis training sessions, I spent more time than anyone expected preparing the flow: what we’d do first, what came next, how the energy should build. Once the structure was clear, everything else fell into place. That instinct never left.

What this turned into professionally

It led me into a career where structure actually matters. Over the last 15+ years, I’ve helped organizations like Philips, Fugro, Profile and HEMA, and many others regain control over their digital platforms. I clean up overgrown intranets, consolidate fragmented social media ecosystems, manage large website relaunches and tools that teams can genuinely rely on. I’m usually brought in when things are complex: too many owners, too much content, too little oversight. Creating clarity in that chaos is something I find both meaningful and satisfying.

But I’m not just someone who fixes digital platforms, I’m someone who loves creating things, full stop. I’ve launched my own small side projects, renovated houses and organized the rebuild of a 700 m² office into a modern table-tennis club. Whether it’s a physical space, a digital platform, or a community initiative, the pattern is the same: notice what’s missing, define the structure, and build something that feels good to use. There’s a quiet joy in making something clearer, cleaner, and more functional than it was before.

At the heart of it, I’m not driven by “big digital transformations” or complicated language. I’m driven by the simple satisfaction of making something clearer than it was before – something people can use, trust, and feel good about. I enjoy stepping into new environments, helping teams breathe again, and leaving behind systems that actually hold up long after I’m gone. And I enjoy working with people who care – about the work, about the details, about making things better. When that’s the case, creating clarity doesn’t feel like effort. It feels natural.

What can I do for you?

I help organizations bring clarity and structure to their digital platforms. Below is how I typically support teams when things have become complex or hard to manage.

Clean up your digital platforms

👉 Example: at Philips, I led a global social media cleanup, governing 1,600+ accounts across brands and regions and reducing the footprint by over 50%.

Roll out and govern digital platforms

👉 Example: at Profile, I coordinated the relaunch of the Dutch and Belgian websites, streamlining site structure, content, and UX — and introducing scalable workflows for ongoing updates.